Transform Your Business with High-Impact Flooring Solutions

For business owners looking to make a bold first impression, the floor is often an underutilized canvas. While most focus on walls, lighting, and displays, the flooring beneath your feet offers one of the most consistent and impactful branding opportunities in any commercial space. At Rock Solid Surfacing, we take floor customization to the next level by embedding high-resolution graphics and logos directly into our polyurea/polyaspartic concrete floor coatings—providing durability, clarity, and design that stands out.

The Power of Branding from the Ground Up

Whether you operate a retail shop, automotive showroom, medical facility, or restaurant, your brand identity should be woven into every element of your space—including the floor. A custom floor logo not only reinforces your brand visually but also signals professionalism, attention to detail, and long-term investment in your business image.



Unlike traditional vinyl stickers or decals that wear quickly under foot traffic or tire pressure, Rock Solid Surfacing embeds your graphic between layers of our industrial-strength coating system. This protects the artwork from damage while preserving its crispness and vibrancy for years.

How It Works

The process of installing a custom graphic begins during your initial design consultation. You’ll share your logo, artwork, or branding concept, and our team will translate it into a high-resolution perforated cloth that is precisely scaled for your space.



Once the surface is properly ground, cleaned, and prepped, we apply a base coat of our proprietary polyurea formula. The graphic is then laid into place, followed by multiple layers of clear topcoat that seal it beneath a durable, non-yellowing finish. The result is a seamless design that becomes a permanent feature of your floor, not a surface addition vulnerable to wear.

Applications Across Industries

Custom floor graphics can enhance a wide variety of commercial environments:

• Auto Dealerships & Showrooms: Highlight your brand logo in the center of the showroom floor to impress customers the moment they walk in.
• Retail Spaces: Direct foot traffic, designate sections, or simply reinforce your store’s identity.
• Gyms and Studios: Add motivational graphics or logos that energize the environment.
• Medical Offices: Introduce a calming, professional aesthetic with subtle branding at entryways or reception areas.
• Restaurants & Breweries: Elevate ambiance with artistic, thematic designs that match your brand’s character.
  

Durability and Maintenance

What truly sets Rock Solid Surfacing apart is the performance of our coatings. Unlike basic epoxy or peel-and-stick graphics, our embedded logos are part of a coating system built for high-traffic use. With superior resistance to wear, UV light, chemicals, and abrasion, your custom floor will remain intact and visually striking for years to come.



Thanks to the straight microscratch structure of polyurea, dirt and grime do not get trapped in the floor’s surface, making maintenance simple. A neoprene squeegee, broom, and a mild cleaning solution are often all that’s required to keep your branded floors looking pristine.

More Than Just a Logo

Don’t limit your vision to logos alone. Our system supports full-scale floor graphics, custom wayfinding, branded patterns, and even decorative elements that simulate high-end materials like terrazzo or stone. We’ll help you align form and function, bringing your vision to life in a way that’s both aesthetically striking and practically enduring.

Ready to Make Your Mark?

A custom floor graphic is more than a decorative detail—it’s a smart branding investment. With Rock Solid Surfacing, your floor becomes a durable asset that communicates professionalism, creativity, and excellence to every customer who walks through your doors.

If you’re ready to turn your flooring into a powerful branding tool, contact Rock Solid Surfacing today to schedule a consultation. Let us help you create a space that looks as strong as it performs.